By Nadir Ali Shah

In village Baho Jhatial, UC Mashoori, Taluka Bakrani, District Larkana, 57-year-old Rehiman Khatoon is quietly redefining what rural women can achieve when given access to opportunity. A member of CO Roshan (PSC-23) under LSO Soojhro, she lives with her husband, Sahib Khan Jhatial (Aged 58), their son Babar Ali (Aged 23), and their daughter Sawera (Aged 9). With no agricultural land but ownership of their modest home, the family depends entirely on small enterprise for survival.

Rehiman’s journey with the Community Investment Fund (CIF), previously funded and supported by European Union (EU), Government of Sindh and RSPN), began with a PKR 23,000 interest-free loan from SRSO, which she invested in goats and repaid successfully. Encouraged, she took a second CIF loan of PKR 30,000 for livestock, again completing repayment on time. These early cycles built her financial confidence and credit discipline.

Community Investment Funds (CIFs), commonly implemented through community institutions under rural support and social mobilization programs, represent a group-managed, interest-free microfinance approach designed to reach low-income households excluded from formal banking. Evidence from community-driven development models shows that when financial services are paired with local institutions and participatory planning, they can strengthen repayment culture, social accountability, and women’s economic roles.

When Rahiman developed her third Micro Investment Plan, she sought PKR 45,000 from CIF with a new vision. Rather than livestock, she opened a small neighborhood vegetable, fruit, and tuck shop, selling daily essentials and low-cost snacks for children. The decision was not universally welcomed. Some community members doubted that a woman could run such a business. Rehiman ignored the criticism and focused on the work.

Research on microfinance highlights that access to small, well-timed loans enables poor households to diversify income sources and manage risk, especially when funds are used for microenterprises rather than consumption. Studies also show that women’s control over productive assets and income is strongly associated with improved household welfare and children’s wellbeing.

Her shop operates through family teamwork. Her husband manages the stall from 6:00 a.m. to 10:00 a.m., after which Rehiman takes over until closing at 7:00 p.m. He then travels to Hatri Bazaar and the vegetable market to restock produce and goods. Their son also assists with shop duties and procurement. The shop is located near to their home, so there is no rent burden. On average, the shop holds stock worth around PKR 100,000. Daily sales of vegetables, fruits, and small food items range between PKR 2,000 and 3,000, generating daily savings of about PKR 700 to 800.

Despite both spouses managing blood pressure conditions, they continue working consistently. The village lacks a gas connection, and the household relies on solar panels for electricity. Rehiman repaid the full PKR 45,000 CIF loan on time through her Village Organization (VO), further strengthening her standing as a reliable borrower.

In Pakistan, rural support programs using community institutions and revolving funds have demonstrated that collective structures such as Community Organizations and Village Organizations help maintain transparency and peer accountability, supporting high repayment rates and local ownership. The broader development literature further links community-managed funds with empowerment outcomes, particularly where women participate in decision-making and enterprise activities.

Rahiman now plans to take a small additional interest-free loan of around PKR 100,000 to purchase a freezer and add cold drinks to her product line. Her husband is also exploring an Enterprise Development (ED) loan to help their son open a spare parts shop at Otha Chowk (Larkana), creating a stable income source as the young man prepares for marriage.

Smiling, Rehiman says, “If you have a dream and God gives you a chance, do not step back. Move forward with courage and confidence.” She credits SRSO, her CO, and VO for guidance and support, describing them as partners in her family’s fight against poverty. Today, she stands as a practical example of women’s economic participation, not through slogans, but through steady daily work.

Rehiman Khatoon’s journey shows that poverty reduction in rural areas is not driven by large interventions alone, but by timely, practical support that builds confidence step by step. Her progress from small livestock investments to running a stable household shop reflects how interest-free community finance, when combined with social organization and family cooperation, can create lasting change. Each loan cycle did more than increase her income. It strengthened her skills, improved her decision-making, and built her reputation as a responsible and capable entrepreneur within her community. That shift in social perception is as important as the financial gains. In settings where women’s economic roles are often questioned, visible success backed by discipline and repayment creates new local norms. Her case also highlights the importance of household partnership. The shared roles between husband, wife, and son show that women’s empowerment in rural contexts often grows through cooperation rather than conflict, where enterprise becomes a family strategy for survival and upward movement.

The use of solar energy, home-based retail, and small daily turnover demonstrates how rural families adapt to infrastructure limits with resourcefulness. Importantly, her savings pattern, though modest in absolute terms, represents financial resilience, allowing the family to manage health costs, reinvest in small enterprise, and plan for future expansion. The proposed addition of a freezer and product diversification signals a natural progression from subsistence trade to microenterprise growth. At the same time, her son’s planned business venture indicates intergenerational impact, where one woman’s access to finance opens pathways for the next generation’s employment.

Programs like CIF work best when they remain close to communities, maintain trust, and ensure that financial services are paired with guidance, monitoring, and collective responsibility. Rehiman’s story underlines that empowerment is not a slogan but a process built on access, effort, and accountability. When rural women are trusted with resources and supported through community institutions, they do not simply repay loans. They invest in dignity, stability, and the future of their families.

Read: Empowered by opportunity, driven by determination

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Nadir Ali Shah is an Anthropologist and works as a Regional MER Professional at Sindh Rural Support Organization (SRSO). He can be reached at naadir.shaah@gmail.com

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Larkano, Sindh

During a visit to Mohen Jo-daro, Larkano on Wednesday January 4, World Bank Group President Ajay Banga, along with Chief Minister Sindh Syed Murad Ali Shah, visited women-led enterprises and craft stalls supported under the People’s Poverty Reduction Program (PPRP), funded by the Government of Sindh and implemented by the Sindh Rural Support Organization (SRSO).

The WB President visited all stalls, interacted with women entrepreneurs and artisans, and received firsthand information about their enterprises and initiatives. CEO SRSO Muhamad Dittal Kalhoro welcomed the dignitaries, facilitated their visit to the stalls, and provided an overview of the PPRP interventions with help of displayed wall of success and outreach map.

He briefed that under the PPRP, more than 1.4 million poor households have been organized & graduated out of poverty across 15 districts of Sindh through PKR 6.14 billion in interest-free enterprise loans and PKR 947 million in grants, along with support in vocational skills development, low-cost housing, kitchen gardening, and physical infrastructure development etc.

On the occasion, women entrepreneurs and artisans showcased their work, including Handmade crafts, live demonstrations of handloom weaving, traditional charpai making, khees weaving, and khadi-based fabric production, traditional relli quilts and other indigenous crafts, soap production and other small-scale enterprises. And organic papaya farming. They shared details of their craft enterprises and highlighted the positive impact on their lives and livelihoods.

President Ajay Banga and wife showed keen interest in the enterprises, appreciated the quality and creativity of women’s crafts, and recommended scaling up and replicating such initiatives in other areas to further promote women’s economic empowerment.

Provincial Minister for Planning & Development, Provincial Minister for Culture, and other senior government officials were also present on the occasion. (Press Release)

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Read: Role of Women in Rural Sindh

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Abdul Basit

Freedom, in many ways assumed, is the foundation of dignity for human beings. It is the power of choosing one’s path, pursuing education, building relationships, and expressing oneself without any fear. It’s the simple act of deciding how to spend a day.

When we are tasked to punish a criminal for his committed crimes, what do we take away from them? They continue to get food, clothes, roof even people to talk to. Instead, we strip a criminal of their freedom, confining them to a prison cell, we recognize its immense value that the loss of their liberty is the ultimate punishment. Then similarly, we should not justify limiting the freedom of women, telling them, “You can do the same at home,” when they yearn for the same basic rights.

This suppression is not simply about physical confinement; it’s about control, founded on the ancient belief that women are somehow undeserving of authority. Certain translations of religious teachings and cultural traditions promote this line of thinking, fostering a culture where women are expected to be submissive and dependent. Today’s challenges include the over-sexualization of women in the media and the commodification of their bodies, which further erodes genuine empowerment.

Read: Empowered Women Change the World

Even women themselves, who uphold these restrictive traditions, contribute to this very cycle that undermines their own potential and empowerment. Women should realize that when they take part in these objectifications by agreeing to act in such commercials and campaigns, they are sending a subliminal message or approval to society that there is nothing wrong in commodifying women’s bodies and it further continues the normalization.

Suppressing women’s intellectual and creative pursuits is not only unjust but also detrimental to society as a whole. A society cannot thrive when half its population is stifled. Further, the degradation of motherhood within capitalist frameworks, where it becomes progressively commodified, underscores the necessity for a change of perspective. Scandinavian nations, where mutual respect between the genders is deeply rooted, are living proof of the advantages of gender equality. Not only are these societies wealthier, but they are also happier and more peaceful.

Let us aim to tear down the walls that limit women’s freedom. Let us break the deep-seated prejudices that cause inequality. Let us strive for a world in which women are not merely admired for their strength and survival but are empowered to lead their lives as they choose. Respecting one another is not merely an ideal, but it is the basis for a just and prosperous society. Let us be reminded that celebrating, respecting, and offering autonomy to women is not an act of benevolence but an essential need for human advancement.

Read: RE-FOCUSING ON A MAN & WOMAN’S ROLE IN SOCIETY

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Abdul Basit is a student of Mass Communication at University of Karachi 

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Dr. Abdullah G. Arijo

We have largely ignored womenfolk in Pakistan however, the fact is that women in Pakistan make up around 49 percent of the total population, but their participation in the labor force is less than 20 percent. This stark disparity highlights a significant issue that has yet to be adequately addressed. In developed countries, women are recognized as a vital driving force behind economic growth, and the idea of strengthening the economy without their active participation is inconceivable.

In developed countries, women grapple with issues such as the wage gap, equal representation in leadership positions, and flexible working hours. Conversely, in developing countries like Pakistan, women are still engaged in a struggle for their fundamental human rights, including the right to life, the right to education, and the right to freedom. These basic rights are among the critical issues that women in our country are fighting to attain.

Women in rural Pakistan primarily work on family-owned agricultural farms without compensation. They also perform twice as much domestic work as men. If compensated for their contributions, women could significantly boost global GDP by 10-40 percent.

Increasing opportunities for women, especially in politics, is crucial. Women’s political representation can empower them to challenge patriarchal norms and drive policy changes that create safer environments. For instance, when Pervez Musharraf raised women’s political quotas, Pakistan’s Gender Gap Index ranking improved. To combat inequality effectively, we must elevate women’s roles across all sectors.

Read: ‘Women peasants in rural Sindh face multiple challenges’

Women constitute approximately 49% of Pakistan’s total population, yet their representation in the labor force is significantly low, standing at only 20% (Pakistan Bureau of Statistics, 2022). This disparity highlights systemic barriers that limit women’s economic participation. In contrast, developed nations view women as essential contributors to economic growth, recognizing their role in innovation, productivity, and financial stability.

In industrialized countries, the discourse surrounding women’s economic involvement revolves around issues such as the wage gap, equal representation in leadership roles, and flexible working conditions. However, in Pakistan, particularly in rural areas, women are still struggling for fundamental human rights, including access to education, freedom of mobility, and economic independence (UNDP Pakistan, 2021).

Rural Women’s Economic Contributions

In the agricultural sector, rural women play a crucial role in farming and livestock management, often working on family-owned land without formal compensation. Research indicates that women in these regions contribute twice as much labor to domestic tasks compared to men (World Bank, 2020). If domestic labor were monetized, estimates suggest that it could add between 10% and 40% growth to the global GDP (ILO, 2019).

Greater participation of women in governance and policymaking is vital in addressing systemic inequalities. Historical reforms, such as the quota expansion under President Pervez Musharraf, led to an improved ranking for Pakistan in the Gender Gap Index (World Economic Forum, 2008). Women’s inclusion in political institutions allows for policy reforms that prioritize female entrepreneurship, workplace protections, and equal access to financial resources.

Strategies for Enhancing Women’s Economic Participation

Agricultural Innovation: Training programs focused on modern farming techniques can improve productivity among female agricultural workers.

Entrepreneurial Support: Expanding access to microfinance and market connectivity can empower women to turn traditional skills, such as embroidery and handicrafts, into sustainable businesses.

Educational Advancement: Increased investment in literacy programs and vocational training can equip rural women with diverse economic opportunities.

Digital and Financial Inclusion: Mobile banking and digital marketplaces can facilitate remote economic engagement for women, especially in isolated communities.

The Role of Men in Women’s Empowerment

Male family members, fathers, brothers, and husbands play a crucial role in supporting female education and professional development. Active encouragement of schooling, financial investment in women’s education, and advocacy against restrictive cultural norms can significantly improve gender equity in economic participation (UNESCO Pakistan, 2020).

Village women in Sindh, Pakistan, have the potential to contribute meaningfully to the national economy. Institutional reforms, grassroots initiatives, and evolving social attitudes collectively shape opportunities for women’s empowerment. Economic stability and gender inclusion are interconnected; addressing systemic barriers will not only benefit individual women but also enhance national economic growth.

Women in Sindh, Pakistan, face a mix of challenges and progress. The Women Development Department (WDD) Sindh is actively working on empowerment initiatives, including legal assistance, economic support, and social awareness programs. They provide services like safe houses, day care centers, and complaint cells to support women in distress.

However, Sindh still struggles with tribal customs, low literacy rates, and patriarchal structures, which hinder women’s full participation in society. While some women have made strides in education, employment, and politics, many still face barriers in healthcare, property rights, and physical security.

For a broader national perspective, the UN Women Pakistan report highlights gaps in gender equality, particularly in economic empowerment and protection against violence. Efforts are ongoing to improve policies and access to resources.

Women’s status in Sindh varies compared to other provinces in Pakistan, with some progress in legal protections but persistent challenges in economic and social inclusion.

Punjab ranks higher in women’s empowerment, with better access to education and employment. It has the highest Women, Peace, and Security (WPS) Index score among provinces, reflecting stronger gender inclusion.

Sindh has some legal protections for women in agriculture, but female employment rates remain low, similar to Balochistan and Khyber Pakhtunkhwa (KPK). Women in rural Sindh often work in agriculture but are more likely to be unpaid family workers.

Balochistan ranks lowest in human development and gender inclusion, with high poverty rates and limited access to education and healthcare. Women’s participation in the workforce is among the lowest in the country.

KPK has seen some improvements in economic conditions, but cultural restrictions still limit women’s mobility and employment opportunities.

Sindh has urban centers like Karachi, where women have better access to education and employment, but rural areas still face deep-rooted patriarchal norms.

Read: Deterioration of Education in Sindh

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Dr. Abdullah G. Arijo is a retired professor, ex: chairman, Department of Parasitology, Sindh Agriculture University, Tando Jam, ex-advisor Academics & P&D to Vice Chancellor, SAU Tandojam. Email: Email: abdullaharijo@gmail.com 

The post Village Women’s Role in National Economy first appeared on Sindh Courier.

Faria Sherwani

Women empowerment means giving women the same rights and opportunities as men. Around the world, women often face discrimination just because they are female. In many countries, women are treated as property, can’t inherit property, money, borrow loans, or even make decisions about their own lives. Many girls are not allowed to get an education or choose how they want to live.

Feminism is a movement that supports equal rights for women in all areas—social, political, and economic. It aims to ensure women have access to education, jobs, and the ability to make their own choices.

Women are often seen as cheap labor. Although they make up two-thirds of the world’s workforce and produce half of the world’s food, they are still underpaid and underappreciated. The biggest challenges women face are:

Lack of education, fewer job opportunities, lack of legal rights, domestic violence, lack of security and inequality.

From 2015 to 2020, lack of education was the biggest issue for women globally. In many countries, especially Afghanistan, and some African countries, violence against women was very high during this time.

In Pakistan, the situation is also serious. Women are often seen as men’s property. Every day, 3 to 5 women in Pakistan are victims of violence, including honor killings. This shows how deep patriarchy runs in society.

However, in cities, the situation is slowly improving. Urban women are more educated, hold better jobs, and earn higher wages than before.

Global research ranked Iceland as the best country for women’s rights. On the other hand, Egypt was ranked the lowest.

YOUR VOICE IS YOUR POWER

Fighting gender discrimination isn’t easy—it can be dangerous. But today, more people are aware of women’s rights, and many laws and organizations (NGOs) now work to protect and support women. Change is slow, but it is happening.

Read: Women Empowerment: Is it a Pipe Dream?

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Faria Sherwani is a second year student of Mass Communication at the University of Karachi, Sindh 

The post Empowering Women, Empowering Humanity first appeared on Sindh Courier.

Karachi, Sindh

The Core of Solace, an online startup that focuses on women empowerment, organized a transformative session “Empower Her-2025” for Mompreneurs on Saturday, December 28, 2024 at a local venue in Karachi.

The program was organized in collaboration with Mahrukh Naveed, who also co-hosted the session alongside Nida Kashif, the CEO of the Core of solace.

The session aimed to equip participants with the necessary knowledge of personal and professional growth, including goal setting, and building meaning connections to succeed in both personal and professional life.

There were more than 35 women who attended the session, all came from diverse professional backgrounds, interacted with each other and learned about the core topics.

The session was intended to provide women with networking and learning opportunities to help them gain better understanding about goal setting, and the skills they need to thrive in both personal and professional life.

The event was attended by Ms. Faryal Asif as Guest of Honor She is an Educational Psychologist who gave brief insights about the emotional stability.

Dr. Sara Farheen and Nida S. Fahad, the speakers for the session, shared life-changing experiences and strategies to help participants stay on the right track in life.

Additionally, there were a few notable names from the freelance business industry who contributed such as; Saniya Imtiaz, Peddle Solutions, Women’s Learning Hub, MomKast, Mompreneurs, SWOP, Digital Superwomen, Inspired Solutions Provider, Zippy Writers, (outreach partners), Shobha Wati (photographer), Umeed Pakistan, Ehad, and Metro Morning (media partners) as valued collaborators.

Mahrukh Naved concluded the session by encouraging the participants to set SMART goals for 2025, leaving them motivated and inspired.

The participants developed a better understanding of setting SMART goals and business skills they need to grow. As a token of appreciation, shields were presented to the contributors at the end of the session. (PR)

Read: Women entrepreneurs in Pakistan face formidable challenges

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Read: A city safe for women is safe for all

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In this world which believes in gender equality, in which women are educated and economically dependent, why are they still so dependent on men?

Dr. Jernail S Anand

What type of men and women we like in films? Of course, from men and women characters, we expect exemplary conduct. And we do not like those who fall from grace. Films also represent our life, though here too, some characters are too good and some too bad. Our expectations from the hero or heroine are rather too high. From them, we expect elevated conduct, and highest sacrifice too. The people who see films are great connoisseurs of art, and they know what to expect from their heroes and heroines.

The problem starts when we apply the standards which we expect from them, on our own conduct. Nobody is watching us. Not even gods. So, we feel we have the liberty to deviate from the path of greatness and perform jobs which are not expected of a decent person. In our life, we are bad as sons and daughters and do not care for our parents, but if such a character we find in a film, we shall immediately point out, they are wrong. In the same way, a daughter-in-law, if she is not supportive to her mother-in-law, we are quick to take sides with the old lady, and condemn the DIL’s behaviour. But, in real life, we may be the same villainous stuff.

Women are half the population of the world, and they deserve a better deal

This gap between the artistic and the realistic is what forms the basis of my discussion today. Why we expect from others to play so good, while we easily excuse ourselves from any such trouble.

What particularly disturbs me is the helplessness that marks the roles of women characters. In this world which believes in gender equality, in which women are educated and economically dependent, why are they still so dependent on men? Why a man still dominates the proceedings at home and outside? When they marry, the man is not afraid of the divorce, but the woman feels devastated. When a male child is born, still our society celebrates his birth while a girl child is intentionally not willed.

The respect that we accord to the women characters in films is missing from real life. Crimes against women are on the increase

After marriage, the husband has all the power to decide whether his wife will go for work or not. And, how easily he starts doubting her if he finds her talking on phone to someone. It is the woman who does not want her home to be broken, but man does not bother. These days, under work pressures, they do not want to have marriage. They want live-in relationships. If we go by what is happening in metros, life is in grave danger for working women. Men are still the final arbiters of this world. Woman is still a powerless whisper against a man’s powered voice.

Read – Gender Studies: A Trans-Generational Change from the Spinning Wheel to Laptop

Status Quo

There can be many reasons and one is we love our traditions, and our culture, and want to maintain status quo. Women do not realize it but this is the reason why they are still ill-treated, and why dowry is demanded, and why they are considered the second sex.

The Ultronic Age

In the 3rd book of the Mahakaal Trilogy, ‘The Ultronic Age’, I have fabulated a world in which Queen Ultronia is reigning under the blessings of Goddess Saraswati, who is the Muse of Fine Arts. Gods decided to hand over the post-Kalyuga age to Goddess Saraswati, and under her patronage to Queen Ultronia after it was decided that they had entrusted men with the four Yugas and every Yuga had a seen a great War. Let this new Ultronic Age be handled by a woman. Thus, It is a woman’s world and women are taller than men, and there is no discrimination against them. There is no marriage in the absence of love, and the lovers are required to register their affair. They have to be living together for six years, after which they get permission to marry. If they decide to separate at any stage, the state takes care of the kids. The woman is not to worry who will feed her kids etc. In this way, women enjoy great respect in the society. One major departure is there is no penal code. For any aberrations, there is only one punishment. And it is capital punishment. As a result, there is no crime against women.

Flare up of Knowledge

The respect that we accord to the women characters in films is missing from real life. Crimes against women are on the increase. There are many reasons for this and the most important is the flare up of knowledge unsupported by moral education. The International Academy of Ethics has now come up with a novel idea – An Ethical Alphabet. If this alphabet is made popular among the students, they will gain a moral perspective in their early age. The crime in society is the result of the vacuum caused by a parentless society in which grandparents have ceased to exist. Men live, not by bread, but by their wisdom. The wisdom that comes from behind is not all welcome, because there is so much which can disturb our perspectives. We need a judicious mix of the past and the present to carve out a meaningful future for our younger generations. Women are half the population of the world, and they deserve a better deal. The earlier they shed their traditional makeover, the better. We should prepare them not for the 18th century, but for the 22nd century.

Read: The Cultural Imbroglio and the Society under Transformation

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Dr. Jernail Singh Anand, President of the International Academy of Ethics, is author of 170 books in English poetry, fiction, non-fiction, philosophy and spirituality. He was awarded Charter of Morava, the great Award by Serbian Writers Association, Belgrade and his name was engraved on the Poets’ Rock in Serbia. The Academy of Arts and philosophical Sciences of Bari [Italy] honored him with the award of an Honorable Academic.  Recently, he was awarded Doctor of Philosophy [Honoris Causa] by the University of Engg and Management, Jaipur. Recently, he organized an International Conference on Contemporary Ethics at Chandigarh. His most phenomenal book is Lustus: The Prince of Darkness [first epic of the Mahkaal Trilogy]. Email: anandjs55@yahoo.com

Link Bibliography:

https://atunispoetry.com/2023/12/08/indian-author-dr-jernail-s-anand-honoured-at-the-60th-belgrade-international-meeting-of-writers/

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Karachi, Sindh

Individualland Pakistan, a research-based consulting firm based in Islamabad, organized the Conference on Digital Media Businesses by Women Journalists from Balochistan and Sindh at a local hotel in Karachi on July 20, 2024.

The event was a significant milestone in empowering women journalists and highlighting their contributions in the digital media landscape.

The conference commenced with introduction and context setting by Mr. Mushoud Ali. He introduced the event and the project, setting the stage for an inspiring series of presentations by women journalists.

Mr. Michael Chadwick, Public Diplomacy Chief, US Consulate in Karachi, delivered the opening remarks, lauding the efforts of women journalists from Balochistan and Sindh and underscoring the significance of digital media in modern journalism.

The next session was based on the presentations of women journalists. The finalists presented their digital products which was lauded by the attendees alike.

The event featured a dynamic panel discussion on the role of women in media, with a special focus on their contributions in the digital sphere. The panelists included Director Media Studies, BUITEMS Tariq Mehmood; Talha Ahad from The Centrum Media; Syed Ali Shah from Quetta Voice, a digital media outlet in Quetta; Riaz Sohail, BBC Urdu; Ms. Myra Imran, a woman journalist from Islamabad and mentor to the participating women journalists. The panelists engaged in a lively discussion, sharing insights and experiences, and addressing the challenges faced by women in the media industry. They highlighted the critical need for continued support and opportunities for women journalists in the digital media landscape.

In the closing remarks, Ahmad Younis, Executive Director, Individualland provided a comprehensive overview of the role of women journalists in the media, the various challenges they encounter, and the way forward. He emphasized the need for collective efforts to create a more inclusive and supportive environment for women in journalism. (PR)

Read: Empowering Women to Unlock their Financial Potential

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 By Amir Murtaza

In today’s fast-paced world, companies that prioritize Gender Equality and Social Inclusion (GESI) aren’t just doing the right thing—they’re getting ahead. GESI fosters a diverse and inclusive environment, attracting top talent, building customer loyalty, and promoting sustainability. In the context of Pakistan, where cultural and social dynamics often pose unique challenges, the integration of GESI into business practices is not only beneficial but essential for long-term success.

 The Power of GESI in the Workplace

Imagine a workplace where everyone feels valued and empowered. GESI makes that a reality. By integrating GESI into their Corporate Social Responsibility (CSR) strategy, companies in Pakistan can showcase a commitment to ethical and responsible practices. This translates to a stronger brand and a competitive edge in both local and international markets.

The benefits of GESI extend even further. Diverse teams bring a wider range of perspectives to the table, leading to more creative solutions and better decision-making. Additionally, a company that reflects the demographics of its customer base is more likely to understand their needs and build stronger relationships. This is particularly crucial in Pakistan, where understanding the diverse cultural and social nuances can make a significant difference in business success.

Implementing GESI isn’t just about checking a box. It’s about creating a culture where everyone feels comfortable bringing their whole selves to work. This can be achieved through unconscious bias training, creating clear policies against discrimination, and ensuring equal opportunities for advancement. In a country like Pakistan, where gender roles are traditionally defined, such measures can be transformative.

The Critical Need for Gender Equality in Pakistan

In Pakistan, gender inequality remains a significant barrier to economic and social development. Women make up nearly half of the population, yet their participation in the workforce is disproportionately low. Addressing this imbalance is not just a moral imperative but an economic necessity. When women are empowered and included in the workforce, the overall productivity and GDP of the country can see substantial improvements.

Gender equality in the workplace can also lead to enhanced social stability. Empowered women contribute to healthier, better-educated families, which in turn fosters a more stable society. Companies that prioritize gender equality can play a pivotal role in this transformation, setting examples for others to follow and creating a ripple effect throughout the community.

Social Inclusion: A Path to Comprehensive Growth

Social inclusion goes hand-in-hand with gender equality, encompassing not just gender but also other aspects such as ethnicity, age, disability, and socioeconomic status. In Pakistan, where social stratification can be pronounced, fostering an inclusive environment is crucial. Social inclusion ensures that all individuals have the opportunity to participate fully in economic, social, and political life, which can lead to more cohesive and resilient communities.

Read: Women entrepreneurs in Pakistan face formidable challenges

For businesses, promoting social inclusion can result in a more diverse talent pool, richer perspectives, and greater innovation. By breaking down barriers and promoting inclusivity, companies can tap into the vast potential of marginalized groups, driving creativity and productivity. Moreover, inclusive businesses are better positioned to cater to a diverse customer base, enhancing customer satisfaction and loyalty.

GESI Strategies for Women Entrepreneurs in Pakistan

Pakistan has a growing number of inspiring women entrepreneurs. However, social and cultural barriers can make navigating the business world challenging. Here are some GESI strategies specifically for women entrepreneurs in Pakistan:

Building Your Network

Building your network is crucial for women entrepreneurs in Pakistan. Connect with women-focused organizations such as the Karandaaz Pakistan or LadiesFund for mentorship, training, and networking opportunities with other female entrepreneurs. Additionally, joining industry-specific associations can help you connect with potential partners and clients, as well as access valuable industry knowledge.

Access to Capital

Access to capital is essential for the growth of women-led businesses in Pakistan. Explore microfinance options from institutions that cater specifically to women entrepreneurs. Look into government programs offering loans or grants for women-owned businesses. Additionally, consider pitching your business idea to angel investor networks that support women-led startups.

Developing Your Business

To develop your business, start by identifying a gap in the market where your product or service can cater specifically to women’s needs. Leverage social media and online platforms for digital marketing to reach a wider audience and showcase your business. Additionally, seek guidance from experienced mentors or businesswomen who can provide valuable insights and support.

Building a Supportive Workplace

Building a supportive workplace is essential for fostering an inclusive environment where all employees can thrive. Start by offering flexible work hours or remote work options to accommodate women with family responsibilities, ensuring they can balance their professional and personal lives effectively. Implement diversity and inclusion training to educate yourself and your employees on unconscious bias, promoting a work environment that is respectful and inclusive for everyone. Additionally, foster a sense of community within your company by creating support networks or employee resource groups for women, providing them with a platform for mutual support, networking, and professional growth.

Advocacy and Awareness

Advocacy and awareness are powerful tools for empowering women entrepreneurs in Pakistan. By sharing your story, you can use your platform to inspire other women, illustrating the challenges you’ve overcome and the successes you’ve achieved in your entrepreneurial journey. This not only motivates others but also builds a community of shared experiences and support. Additionally, actively support other women entrepreneurs by collaborating with women-owned businesses, which can create synergistic opportunities and foster mutual growth. Mentoring aspiring female entrepreneurs is another impactful way to contribute, offering guidance, knowledge, and encouragement to those navigating the early stages of their business ventures.

By implementing these GESI strategies, Pakistani women entrepreneurs can empower themselves, build successful businesses, and contribute to a more inclusive and equitable business landscape. In a country where the economic participation of women is still evolving, these steps can lead to significant positive change, driving economic growth and social progress.

Incorporating GESI into business practices in Pakistan is not merely a trend but a necessity for sustainable growth. It fosters innovation, enhances brand reputation, and builds a more resilient and adaptable workforce. As more companies and entrepreneurs embrace these principles, the business landscape in Pakistan will become more inclusive, dynamic, and successful. Gender equality and social inclusion are not just ethical imperatives but strategic advantages that can drive profound economic and social transformations across the country.

Read also: Empowering Women to Unlock their Financial Potential

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Amir Murtaza is a gender expert with a dedicated focus on gender-based violence, gender equality and social inclusion. He can be reached at amirmurtaza1@hotmail.com.

The post Building a Better Business: Why Gender Equality and Social Inclusion Matter in Pakistan first appeared on Sindh Courier.

By Amir Murtaza

Over the past few years, Pakistan has witnessed the emergence of a vibrant entrepreneurial culture, characterized by individuals across the country demonstrating resilience, creativity, and determination in establishing and growing businesses. During this time, we have witnessed a surge in the number of startups initiated and successfully operated by both young and energetic men and women alike.

However, despite the evident entrepreneurial spirit, a significant segment of Pakistan’s entrepreneurial potential remains untapped – that of women. While women are undeniably contributing to the success and growth of businesses in Pakistan, they often encounter a substantial obstacle along their entrepreneurial journey – limited access to formal banking services.

According to a report, there were 28 million female depositors in Pakistan as of 2022, of which 21 million were active. This indicates that women comprise almost 35% of all depositors in the country. Additionally, approximately 39% of all adult females have at least one bank account. However, Pakistan ranks fourth from the bottom for female financial inclusion, according to a World Bank survey covering over 135 countries and territories. Within Asia, Pakistan ranks as the third-lowest, following only Afghanistan and Yemen. Beyond Asia, only South Sudan exhibits a lower level of account ownership among women.

Financial institutions should design products catering specifically to women-owned businesses, addressing their unique needs and challenges.

Without delving into the debate surrounding the extent of women’s inclusion in the formal financial structure, it remains a stark reality that a significant percentage of Pakistani women remain unbanked. This isn’t merely a statistic; it reflects entrenched social norms, limited financial literacy, and a dearth of products tailored to women’s needs. Traditional gender roles often assign financial responsibility to men, diminishing the perceived necessity for women to have bank accounts.

Furthermore, complex documentation requirements and the distance to bank branches can create significant barriers, especially in rural areas. Additionally, some interpretations of Islamic law regarding interest-based transactions may deter a number of women from conventional banking.

Without bank accounts, women entrepreneurs face a multitude of challenges. Saving for future investments, accessing credit for business expansion, and even conducting secure transactions become difficult. This financial exclusion hinders their ability to grow their businesses and contribute fully to Pakistan’s economic development.

However, amidst these challenges, there are positive signs. Pakistan’s transition towards a mobile-first economy, with a Smartphone penetration rate of 82%, presents an unprecedented opportunity to bridge the gender gap in financial inclusion. Leveraging digital accounts can serve as a pivotal pathway for women to engage in business activities and conduct transactions online. The increasing availability of Sharia-compliant financial products further addresses religious concerns.

Read: Women entrepreneurs in Pakistan face formidable challenges

Initiatives like the digital accounts with their simplified procedures and mobile accessibility, aim to bring more women into the banking system. It seems quite clear that such initiatives will help narrow the gender gap in account ownership in the country.

Promoting women’s businesses is not just about individual success; it’s about bolstering Pakistan’s economy. Studies show that increased female participation in the workforce leads to significant GDP growth. By empowering women entrepreneurs with access to financial tools, Pakistan can unlock its full economic potential.

Continued efforts are needed to dismantle social barriers and promote financial literacy among women. Educational programs can help women understand the benefits of banking and available Sharia-compliant options.

Financial institutions should design products catering specifically to women-owned businesses, addressing their unique needs and challenges. Collaborations with NGOs and community leaders can further bridge the gap and reach women in rural areas.

Pakistan’s economic future is intrinsically tied to the empowerment of women entrepreneurs. When women are given equal access to banking services and financial resources, they can contribute significantly to economic growth and prosperity. By addressing the hurdle of financial exclusion faced by women and ensuring their access to formal banking services, Pakistan stands to unlock a wave of economic potential.

When women have access to financial resources, they can invest in education, healthcare, and other essential services for themselves and their families

Empowering women entrepreneurs has a ripple effect on various aspects of society and the economy. Firstly, when women are financially empowered, they can invest in their businesses, expand their operations, and create more employment opportunities. This leads to increased productivity and innovation within industries, ultimately driving economic growth.

When women have access to financial resources, they can invest in education, healthcare, and other essential services for themselves and their families. This, in turn, leads to improved health outcomes, better-educated children, and overall socio-economic development.

Promoting women’s access to banking services fosters gender equality and social inclusion. It sends a powerful message that women’s economic participation is valued and essential for the nation’s progress. This can lead to shifts in societal norms and attitudes towards gender roles, paving the way for a more equitable and inclusive society.

Women bring unique perspectives, skills, and talents to the table, leading to more innovative and sustainable business practices. This diversity strengthens industries and positions Pakistan as a competitive player in the global market.

In essence, empowering women entrepreneurs is a win-win scenario for everyone involved. It benefits women by providing them with opportunities for economic independence and self-fulfillment. It benefits businesses by tapping into a pool of diverse talent and driving innovation. And ultimately, it benefits Pakistan by fueling economic growth, fostering social progress, and building a more prosperous future for all its citizens.

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Amir Murtaza is a gender expert with a dedicated focus on gender-based violence & gender and development. He can be reached at amirmurtaza1@hotmail.com.

The post Empowering Women to Unlock their Financial Potential first appeared on Sindh Courier.