Promoting Green Business


Saif Ali, a sociology graduate, develops a nursery for earning as well as turning Jamshoro into a ‘City of Plants and Trees’, which a poet had described as ‘The city of beloved’.   

By Sanjay Mathrani

The Covid-19 pandemic has brought several activities to a grinding halt. But it has not been able to stop a young and energetic sociologist, from fulfilling his commitment to the environment by planting hundreds of trees in Jamshoro, which a notable poet of Sindh, Haleem Baghi described as ‘Jamshoro asan je pireen jo shehar’ (Jamshoro is the city of our beloved) but this young man has changed the narrative into ‘Jamshoro – the city of plants and trees’.

Saif Ali Khaskheli, a sociology graduate and a man from the social sector invested his money and brought some small plants from other wholesale nurseries of Hyderabad. Jamshoro nursery was inaugurated on the occasion of World Environmental Day – June 5th, 2020, and in within one month the nursery has made the sale of 8000.

Saif is now receiving orders from Jamshoro and Hyderabad. Keeping lockdown situation in view, he has started home delivery service. He has also hired a young boy from Jamshoro who helps him in maintaining the nursery.

“I plan to expand my nursery, I have a great interest in plants and want to promote green business, as I believe that establishing nursery is not only good for earning purpose but this will also help in making the hilly area of Jamshoro greener and environment friendly,” Saif Ali said.

He added that plants have long been a subject of interest and a topic of discussion – no wonder they represent life, growth, peace, and nature. Plants provide us with many benefits necessary for survival, including clean air, filtered water, shade, and food. They also give us hope and insight, and courage to live – even in the harshest conditions. Plants teach us to stay rooted.

“I’m planting trees to remind me to be open and kindhearted. Hugging a tree, understanding the language of trees, and sending loving-kindness to trees will make you rich because it connects you to the source – the source of abundance.”

“I would love to appeal to my colleagues and friends to contribute to our land; humans are a dynamic tree. Trees have a crown on top and they stand upright. Trees are just the other half of humanity. One person planting one tree should be the motto of a truly democratic citizen,” he concluded.


Sanjay Mathrani is a freelance journalist

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