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Consumerism, Data, Hyper Reality and Loss of Ethos: Technological Sphinx

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Consumerism, Data, Hyper Reality and Loss of Ethos: Technological Sphinx
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Hyper-reality and the technological trap pose significant challenges to society. Data ownership, privacy, and human interaction are just a few of the issues that need to be addressed

SHOUKAT LOHAR

Consumerism is a phenomenon that has come to define modern society. It refers to the culture of consumption that has emerged as a dominant force in the world today. Consumerism is a belief system that equates happiness and success with the acquisition of material possessions. It is based on the premise that the more we consume, the happier we will be. Let’s try to understand this enigmatic situation in more set detailed.

Positive Impacts of Consumerism

Consumerism has some positive impacts on society. One of the most significant benefits of consumerism is economic growth. Consumerism drives economic growth by creating demand for goods and services. When people consume more, businesses make more profits, which leads to more jobs and higher wages. Additionally, consumerism drives innovation and competition in the marketplace, which leads to better products and services.

Consumerism also provides people with a sense of identity and social status. People use the things they consume to express their personality, values, and beliefs. For example, people who buy environmentally friendly products may do so because they prioritize sustainable living. Similarly, people who buy luxury goods may do so to demonstrate their wealth and status.

Negative Impacts of Consumerism

Despite the positive impacts of consumerism, it also has some negative impacts on society. One of the most significant negative impacts of consumerism is its environmental impact. The production, consumption, and disposal of goods and services have a significant impact on the environment. The production of goods and services requires the use of natural resources, which can lead to deforestation, pollution, and climate change. Additionally, the disposal of goods and services can lead to waste and pollution in landfills, oceans, and other ecosystems.

Consumerism also has negative impacts on individual well-being. The pursuit of material possessions can lead to a sense of emptiness and dissatisfaction. People who prioritize material possessions over other values and experiences may find themselves feeling unfulfilled and unhappy. Additionally, consumerism can lead to financial problems, as people may spend more money than they can afford on goods and services.

Why Consumerism is considered a Trap of the Corporate World

Consumerism is often considered a trap of the corporate world because it serves the interests of corporations at the expense of individuals and society. Corporations use marketing and advertising to create demand for their products and services, even if they are not necessary or beneficial to individuals or society. Additionally, corporations may prioritize profits over environmental sustainability and social responsibility.

Consumerism also perpetuates the idea that people are defined by what they consume, rather than who they are. This idea plays into the hands of corporations, as they can use marketing and advertising to manipulate people into believing that they need certain products to be happy, successful, or socially accepted.

How present day man has lost manhood and become a Cyborg

Consumerism has led to a loss of individuality and a sense of community. In a consumerist society, people are defined by what they consume, rather than who they are. This can lead to a loss of individuality, as people may feel pressure to conform to societal norms and expectations. Additionally, consumerism can lead to a loss of community, as people may prioritize their individual needs over the needs of their community.

The rise of technology has also contributed to the loss of manhood. Technology has made people more connected than ever before, but it has also made people more isolated. People may spend hours and hours and it’s like drugging. That’s why things have gone thoroughly complicated and complex.  This era is an age of anger. Furthermore, Hyper-reality refers to a state of consciousness where the boundary between the physical and virtual worlds becomes blurred.

Consumerism is ocean created by corporate world where today’s man is drowned. Billions of people now glued to screens, no past glory, morality, ethics or values could save man unless any other powerful option surfaces.

This phenomenon is increasingly becoming a part of our daily lives due to the advancements in technology. However, the more we immerse ourselves in the digital world, the more we become trapped in it. This technological trap has far-reaching consequences, including the ownership and use of data.

In today’s digital age, data is big business. Companies like Google, Facebook, and Amazon have built their empires on collecting and analyzing user data to sell targeted advertising. However, it is essential to recognize that data is property, and the ownership of data is a contentious issue. Many companies collect data without users’ consent and use it for their benefit, which raises ethical questions.

Moreover, the use of data in hyper-reality can lead to a loss of privacy. As we become more reliant on technology, we expose ourselves to the possibility of data breaches and cyber-attacks.

This makes us vulnerable to the theft of our personal information, which can be used for malicious purposes.

Another significant concern is the impact of hyper-reality on human interaction.

As technology becomes more prevalent, people are increasingly communicating through screens rather than in person. This can lead to a loss of empathy and meaningful connection, which is essential for human development.

Conclusion

Hyper-reality and the technological trap pose significant challenges to society. Data ownership, privacy, and human interaction are just a few of the issues that need to be addressed. As we continue to advance technologically, it is essential to consider the ethical implications of our actions and strive to create a world where technology serves humanity rather than the other way around.

Consumerism is ocean created by corporate world where today’s man is drowned. Billions of people now glued to screens, no past glory, morality, ethics or values could save man unless any other powerful option surfaces.

Let’s try to get rid of, or at least subsidize the use of these magical creatures! Otherwise it will sink all that this world has created.

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Shoukat LoharShoukat Lohar is Assistant professor in English at Mehran University of Engineering and Technology Jamshoro. He can be reached at Shoukat.ali@faculty.muet.edu.pk

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