Febriana, who prefers to be called Febi, her nickname, was born at Java Island of Indonesia, left Jakarta for Istanbul during Covid period and works there for the Halal Expo organization
By LEE YEON-SIL (Cherry), Korea
Febi took a 12-hour plane ride to Seoul. She visited Korea for Korea International Exhibition Center (KINTEX) and other events. Her nationality is Indonesian. She was born on the island of Java and grew up in the capital Jakarta. Her real name is ‘Febriana’, but it is a long name, she prefers to be called by the nickname Febi.
In November she came to Korea to promote the ‘Halal Expo 2024’ to be held in Türkiye (Turkey). Her large-scale international event will take place from November 27th to 31st. She works in public relations and this is her second visit to Korea. She visited for the first time in 2016. “There are a lot of beautiful girls in Korea, they dress well, and most of them are good looking,” she praises. “Among Korean cosmetics, skin care products are good and popular,” she says.
Korean language is only known in a few words through K-dramas. She likes kimchi, tteokbokki, and black bean noodles, so she seems like an Indonesian woman. She leaves her home country to live and work in Istanbul. In the past she was an English teacher. She has now changed her career and works as a project manager. She speaks Indonesian Bahasa and English well, and studies Turkish every day.
During her Covid period, she left Jakarta for Istanbul. There are many Indonesian people in Türkiye. They are mainly international students. She works for the Halal Expo organization. Most people are interested in halal food from the Kazan Republic Expo in Russia, as well as Dubai in the UAE, Libya, Saudi Arabia, and Pakistan. She also has a love for modest fashion. She is also very interested in Korean cosmetics.
She talked about Malaysia’s Jakim, Indonesia’s Muwi, and UAE’s Asma certification, as well as Istanbul’s halal standards organization. She also plans to introduce a newly created cosmetics platform in Korea. There is a Halal Accreditation Agency in Türkiye. Of course, it is also possible to enter Türkiye with Korea’s KMF certification. The halal certification project is also carried out by an organization affiliated with the mosque in Itaewon, Seoul.
Ms. Feby changed her career from an English teacher and now works in 76 countries thanks to her English skills
Febi is planning to go on a business trip to Tokyo, Japan after her Korea event. The number of Muslims is also increasing in Korea, and it is rapidly increasing in Japan. She is also interested in multinational events such as the ‘Japan international food & beverage expo’, considering Japan’s halal market and future, as well as Japanese tourists. This time she plans to go to Japan to do her market research and tour the local area in person.
In November, Halal Expo, World Halal Summit, Modest Fashion & Art Expo, Natural Organic Vegan Expo, and private label expo will also begin. Additionally, six events, including the Eurasia Tourism Health Expo, will be held during the same period. President Erdogan of Türkiye is also watching with interest and supporting. They consider this expo very important.
Muslim countries around the world are watching the Organization of Islamic Cooperation (OIC) closely. This is because the market for food, clothing and shelter is vast. About 70% of people who come to international events are multinationals. In the case of Malaysia, 500m² space was secured. Dozens of countries, including Korea and Malaysia, are participating in large numbers. Currently, Saudi Arabia, Türkiye, and the United Kingdom are leading the halal industry.
Ms. Feby changed her career from an English teacher and now works in 76 countries thanks to her English skills. She taught herself English by watching American movies. Her passion is amazing. She is Miss Feby. If you look at her, she looks Chinese, but when you hear her speak English, you would think she is American, and her English is 100% American, and her pronunciation is also good.
Above all, she was well aware of the potential and global market of the halal industry, which is good for health, including natural and organic products. Indonesia is different, Türkiye is different, and Korea is different. However, everyone around the world wants a healthy and happy life. So I can feel that the halal-related industry is growing tremendously. I and Miss Febi decided to meet again at the International Halal Fairgrounds, a large-scale event to be held in Istanbul in November.
Read: Story of a Pakistani who became Korean
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