Sustainable societies must undoubtedly be built on the Orange Economy, also known as the Creative Economy
Dr. Mai Gaber
Sustainable societies must undoubtedly be built on the Orange Economy, also known as the Creative Economy, because it fosters a model of creative economic industries that promote awareness and innovation, thereby enhancing the visual arts such as programming, media, performance, design, cinema, and other fields that contribute to sustainability.
Here’s why the Orange Economy is crucial in building green societies through its role in the following areas:
Firstly: Creating Job Opportunities and Stimulating Economic Growth
The Orange Economy can be a major driver of economic growth, reducing unemployment rates by creating new and diverse job opportunities. These industries often require a variety of skills and talents, providing individuals with multiple employment opportunities.
Secondly: Encouraging Innovation and Entrepreneurship
The Orange Economy contributes to diversifying the economy and making it more flexible and sustainable, largely because it relies heavily on innovation and creativity. It encourages individuals to develop new ideas and establish innovative projects, enhancing entrepreneurship.
Thirdly: Enhancing Dialogue and Understanding between Cultures
Through arts and culture, the Orange Economy can reduce tensions and conflicts and contribute to building a more peaceful and tolerant world. It fosters dialogue and understanding between different cultures through the exchange of ideas and artistic experiences.
Finally: Supporting Sustainable Development
The Orange Economy plays an important role in achieving sustainable development goals by promoting environmental and social sustainability. Creative industries are often less impactful on the environment compared to traditional industries and can help enhance environmental awareness and social responsibility.
Also read: Don’t overlook the orange economy: five reasons why creativity is key for the jobs agenda
Conclusion
The Orange Economy is not only a significant economic driver but also a powerful tool for promoting peace and development. By supporting the arts and culture, societies can celebrate diversity and encourage innovation and creativity, creating a brighter and more sustainable future.
Published under the International Cooperation Protocol with Middle East Business | Life Magazine Abu Dhabi
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