Writers and intellectuals have vehemently protested against this change in the logo but unfortunately, their voices seem to have fallen on deaf ears
Shoukat Lohar
Sindhi Adabi Board, located in Jamshoro, is an esteemed institution that has been promoting Sindhi literature and culture for decades. The board’s logo, which has been an iconic symbol of its identity, is a bull-shaped seal that represents the rich history and cultural heritage of the Sindhi people. However, in recent times, there has been a controversial change in the logo, replacing the old bull-shaped seal with a new design.
This change has sparked anguish among writers and intellectuals, who are protesting against this alteration.
The old bull-shaped logo of the Sindhi Adabi Board has a deep-rooted significance. It not only represents the Sindhi culture and heritage, but also holds sentimental value for the writers and intellectuals who have been associated with the board for years. The bull-shaped seal is a symbol of strength, resilience, and pride, which resonates with the spirit of Sindhi literature and language.
It has been a recognizable logo that has been associated with the Sindhi Adabi Board for a long time, and its sudden change has caused a stir in the literary community.
Writers and intellectuals have vehemently protested against this change in the logo of the Sindhi Adabi Board, but unfortunately, their voices seem to have fallen on deaf ears.
The tampering of the logo of the Sindhi Adabi Board is not acceptable to the Sindhi literary community
The board has not taken the concerns of the literary community seriously, and their concern against tampering of the old bull-shaped logo has not been addressed. This has led to a sense of disappointment and frustration among the writers, who feel that the essence of their cultural identity is being compromised.
The seals and emblems of an institution hold importance as they are not merely symbols, but representations of its history and cultural richness. They carry the legacy of an institution and serve as a reminder of its values and traditions. The old bull-shaped logo of the Sindhi Adabi Board has been an emblem that has evoked a sense of pride and belonging among the Sindhi writers and intellectuals. The sudden change in the logo has not only created a sense of loss, but also a concern that the cultural heritage associated with the board is being diluted.
The tampering of the logo of the Sindhi Adabi Board is not acceptable to the Sindhi literary community. It is seen as a disregard for the sentiments and emotions of the writers and intellectuals who have been associated with the board. The logo of an institution is not just a design, but an identity that represents its values, history, and cultural significance. Any alteration in the logo should be done with careful consideration and respect for the sentiments of the stakeholders.
Therefore, it is imperative that the old bull-shaped logo of the Sindhi Adabi Board be immediately restored.
This is not just the demand of a few writers, but the unanimous call of the entire Sindhi literary community. The restoration of the old bull-shaped logo is not just a matter of aesthetics, but a symbol of preserving the cultural heritage and identity of the Sindhi people. It is a reflection of the respect and reverence that should be given to the rich literary traditions of Sindhi language and culture.
Conclusion
The tampering with the logo of the Sindhi Adabi Board by replacing the old bull-shaped seal with a new design has met with widespread protest from writers and intellectuals. The old bull-shaped logo is not just a symbol, but an embodiment of the cultural heritage and identity of Sindhi literature. The demand for the immediate restoration of the old logo is a legitimate and urgent call, and the Sindhi Adabi Board should give heed to the sentiments and emotions of the writers and intellectuals associated with it.
Sindhi writers and readers are failed to understand why the board has made this its ego centric issue.
If board administration think that the old seal of bull shaped logo creates any sense of hallucinations and causes harm to board then they must come with public debate. In the history of nations, the past glory and honor has central place. Board is public property, ant not of one person. Rather it’s the beep of millions of Sindhi people living in Sindh abroad. This is mockery with the feelings of Sindhi people.
It’s also degradation of Sindhi language, linguistics and literature. The old bull-shaped seal be restored immediately, as it’s the demand of all of us.
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Shoukat Lohar is Assistant professor in English at Mehran University of Engineering and Technology Jamshoro. He can be reached at Shoukat.ali@faculty.muet.edu.pk
