Engro Foundation-PPAF- MOU

Engro Foundation, PPAF to launch Rs.70 million livelihood initiative


Engro Foundation-PPAF- MOUUnder the Ehsaas Amdan Program, livestock, agricultural inputs etc. will be provided to small farmers in 23 poorest districts of country

Karachi: Engro Foundation, the social investment arm of Engro Corporation, has signed a Memorandum of Understanding (MoU) with Pakistan Poverty Alleviation Fund (PPAF) to contribute Rs.70 million to the Ehsaas Amdan Program.

As part of the commitment, Engro Foundation will be designing a livelihood program, focused on smallholder farmers in the livestock sector. This collaboration with PPAF, the lead implementing agency for the Ehsaas Amdan program, will support the government of Pakistan’s poverty alleviation program for deserving families, whose incomes have been adversely affected by the COVID-19 pandemic.

Under the Ehsaas Amdan Program, assets are given to the deserving to enable them to come out of poverty. These assets include livestock (goats, cows, buffaloes and poultry), agricultural inputs, body of Chingchi rickshaws, and inputs for small retail outlets and small enterprises etc. The program is being implemented in 375 union councils of 23 poorest districts across four provinces of Pakistan.

Ghias Khan, President and CEO of Engro Corporation and Trustee of Engro Foundation, said “The economic implications of COVID-19 have pushed millions into poverty and resulted in up to 3 million job losses in Pakistan. We hope that our humble contribution and collaboration with PPAF will deliver positive change through the government’s Ehsaas program, which has been globally recognized as a model poverty reduction program.”

Qazi Azmat Isa, CEO, PPAF said “Engro’s commitment to the Ehsaas Amdan Program will improve opportunities for women in rural areas. This initiative is a steppingstone to creating sustainable income opportunities for the poorest of the poor. Hundreds of underprivileged women have already benefitted from this program, and this joint venture will enable us to extend its outreach further.”

Under the Rs.1 billion-pledge made by Chairman Engro Corporation Hussain Dawood and Dawood Hercules Corporation, COVID-19 relief efforts are being supported in services, kind and cash on multiple fronts. (PR)